Wednesday, January 26, 2011

Wahl-Jorgensen Part 2

The second Wahl-Jorgensen quote we chose to focus on, I could not agree more. The quote says "Making news became commercially viable through the selling of audiences to advertisers, instead of newspapers to partisan audiences…The new centrality of advertising income also meant that owners and editors were compelled to abandon controversial, partisan material from their reports, and instead aimed to please as many advertisers and consumers as they possible could by printing ostensibly “neutral” content and proclaiming their political independence. (Page 38). Newspapers and journalists have gone to producing news that is craved by one audience. Partisan news is a thing of the past. With large scale media outlets such as Fox or CNN going to a news coverage that slants to one side, it has become more clear that news outlets are selling their news to a certain audience and their advertisers. Just by watching different media outlets on television or picking up certain newspapers it has become very obvious that these periodicals are trying to please their advertisers. These media outlets are looking for ways to make money and by slanting to one side it is easier for them to make large amounts of money. 

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